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Keyword monitoring

Track any keyword across 20+ social and content platforms, get alerted when something moves, and understand why — not just that it happened.

Most monitoring tools tell you a number went up. We tell you which post caused it, who
published it, how far it travelled and what people said in the comments. Keyword monitoring
combines our platform-wide collection network with sentiment models tuned for Chinese social
media, so a brand team can go from alert to evidence in a single click.

Capabilities

From simple brand tracking to full crisis early warning.

Unlimited keyword sets

Monitor brands, products, competitors, campaign hashtags or executive names across platforms in parallel.

Alerting that reaches you

Threshold and anomaly alerts delivered to WeChat, email or webhook the moment volume or sentiment shifts.

Trend, not just mentions

Volume, engagement and sentiment curves over time, with drill-down to the specific posts driving a spike.

Risk detection

Negative-sentiment and complaint clustering surfaces issues before they escalate into a crisis.

Export-ready reporting

One-click export to Excel, PDF or API for daily, weekly and monthly briefings.

Historical backfill

Pull history so a new monitoring project starts with context instead of an empty chart.

How it runs

Set it up once; the monitoring keeps working.

STEP 01

Define the keyword set

Brand names, product lines, competitors, spokespeople, campaign tags — with include and exclude rules to cut noise.

STEP 02

Choose platforms & cadence

Pick the platforms that matter and whether you need minute-level or daily collection.

STEP 03

Route the alerts

Send thresholds to the team that acts on them — WeChat group, email alias or your own system via webhook.

Monitor your first keyword today

Tell us the brands and platforms you care about and we will set up a pilot dashboard with real data.

Set up monitoringExplore the API

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