Understand what the internet is saying about your organisation — and act while it still matters. Continuous collection, sentiment scoring, early warning and analyst support.
Public sentiment work fails for a predictable reason: by the time a report lands on
someone's desk, the situation has already moved. Our monitoring is built around speed —
collection runs continuously, sentiment is scored as data arrives, and alerts are routed to
the people who can act.
Just as important is context. A spike in mentions is not automatically a problem; a small
volume of posts from the right accounts can be. We pair volume and sentiment with source
analysis, so your team knows whether to respond, monitor or stand down.
Everything a communications team needs in one workflow.
Every incoming mention is scored for polarity and emotion, with clustering that groups similar complaints together.
Threshold, velocity and anomaly rules trigger alerts before a topic reaches the mainstream.
See which accounts and outlets are driving a narrative, and how far their reach extends.
Stage-by-stage assessment of how an issue is developing: emerging, spreading, peaking or cooling.
Special reports on a single incident or theme, combining volume, sentiment, key posts and comment analysis.
Scheduled online briefings with our analysts when a situation needs a human read.
Outputs designed to be read, forwarded and acted on.
Pushed to WeChat, email or webhook, with the triggering posts attached.
A one-page summary of volume, sentiment, key narratives and recommended actions.
Longer-horizon trends, share of voice against competitors and issue retrospectives.
We will set up a pilot monitoring scope around one brand or one topic, with real data, within a week.
A panoramic, automated PR and marketing intelligence platform. Over a billion real-time records a day across news, social, forums, blogs and WeChat — so you see the conversation before it becomes a cr
Learn moreHuman-labelled training data with a documented quality process — managed by a team that has spent a decade working with messy, large-scale content datasets.
Learn moreWhen the standard API does not cover it, we build it. Tailored collection, rankings, sentiment datasets and platform services — scoped one to one, delivered to your format.
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