This is a sample article created by the demo importer so you can see how the News layout behaves. Delete it from Posts once you start publishing.

Why early signal matters

Most reputation incidents begin as a small cluster of complaints. A keyword monitor with sentiment scoring turns that cluster into an alert while there is still time to respond.

What to watch

  • Volume against the account’s own baseline
  • Negative-sentiment ratio in comments
  • Whether the posts are being shared by high-reach accounts

Need a starting point? Read about keyword monitoring.